It’s funny, in corporate design, that the same concept can be used for an entirely different client, involved in an entirely different realm of business, interchangeably, and effectively. Perhaps this is why corporate design for the minimalist client has never really appealed to me. It’s cheap. Once you figure out how to use color theory and gradient techniques, you’ve got these business type people eating out of your hand for a design that only took 15 minutes to make.
Go figure.
con amor,
R.Calderon.
